The Trade Coach’s primary goal is to educate Traders and Investors on the proper methodology of evaluating, entering and managing trades and investment opportunities safely, efficiently and confidently.

Most important in our methodology are the principal concepts of Risk Evaluation and Management.  Understanding and applying these concepts can best be described and practiced through the use of one old adage and two foundation, and easily remembered, rules…

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The Old Adage – KISS (Keep it Simple S…..). During my career(s) I have made more dumb mistakes than I care to recall, but (almost) never have I made the same dumb mistake twice.

If anyone has ever claimed to you, or to anyone else you know, that they… don’t, haven’t or can’t remember making, dumb or even stupid trading and investment decisions, that person is almost certainly being less than truthful… I thought that sounded nicer than calling them liars.

Fortunately for many of us who persevered and overcame those failures and humiliations, we have likely gone on to become more consistently successful in our trading and investment decisions, and those types of mistakes are likely far fewer and far between.

The key element of that success, the critical lesson many find difficult to accept, let alone embrace, is that continuous failure is an absolute necessity to the learning process, and ultimately to achieving success consistently as a trader or investor.

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…And the two rules that form the foundation for our education, those rules which we employ in evaluating and considering every trade and investment… These simple rules come to us compliments of, and with all thanks to, perhaps the greatest investor in history, Warren Buffett…

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Rule #1 – Don’t Lose Money.

Rule #2 – Never forget Rule #1.

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So, there they are, the rules to live by, and the rules we hope to instill in all of you who join us on this exciting journey toward financial independence.

These rules are the core of our service.  Educate first and foremost on how to play defense and stay in the game…

Evaluate and Manage Risk, learn and understand how to trade and invest safely and confidently, and NOT lose money. Once we accomplish these sometimes elusive but paramount goals, success will largely be determined by how well we remember and consistently practice these simple concepts.

As the old football saying goes… Defense wins championships!  Once we build a disciplined defense, successful offense becomes much more attainable, and frequent.

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Welcome to spring training.

Coach BD